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The story behind our Formulas – Part 1: Natural Makeup

Skincare and cosmetics existed long before the word makeup was created. Throughout history, women used it as a way to highlight their most prominent features. In the past, these were typically created from plant and animal extracts which means doing so came at a heavy cost. For that very reason, makeup was only used by nobles and royalty. When synthetic methods hit the market, the affordability of makeup made it accessible to all.

So why are we going back to natural cosmetics?

While the market for natural makeup continues to grow from its estimated size of 34.12 Billion in 2018, its popularity isn’t a viable reason to shift. Think of yourself. Think of our planet. It may not seem like much to throw out your conventional chapstick for a natural one, but doing so can go a long way. Eco-friendly production, biodegradable or recyclable packaging and absence of toxic components can help make the world a better place. The packaging changes alone have lessened the industry’s carbon footprint by 25%. However, if climate change is far from your agenda in developing a better skin care routine, let me tell you what natural makeup products have to offer

So why are we going back to natural cosmetics?

While the market for natural makeup continues to grow from its estimated size of 34.12 Billion in 2018, its popularity isn’t a viable reason to shift. Think of yourself. Think of our planet.
It may not seem like much to throw out your conventional chapstick for a natural one, but doing so can go a long way. Eco-friendly production, biodegradable or recyclable packaging and absence of toxic components can help make the world a better place. The packaging changes alone have lessened the industry’s carbon footprint by 25%.
However, if climate change is far from your agenda in developing a better skin care routine, let me tell you what natural makeup products have to offer.

What is natural makeup?

Before we dig into the details, let us first define what natural makeup is made of. Now, it’s easy to think that natural products are created from ‘plant extracts’. This is a misconception. While their ingredients are extracted from raw materials of natural origin, this can pertain to both animal by-products and plant extracts. These may include minerals as well. Minerals? Yes, you read it right. Like conventional beauty products, natural cosmetics do contain mineral ingredients. While they do get these from the same source, natural makeup products pair these minerals with other naturally-sourced ingredients.

So What’s the Difference?

Well, apart from the ingredient list, natural makeup contains little to no altered or synthetic substances such as synthetic preservatives, heavy metals, and artificial colorants and fragrances. Though it might not seem like much work, it actually is a rough proces. Natural makeup manufacturers have to carefully select and procure high-quality ingredients to create natural beauty products that perform the same way as conventional makeup. It takes more time and analysis.
Why not do it in batches? While an excellent idea, natural makeup has a shorter shelf life. Any mistake with the selection process could damage estimated expiration dates exponentially. This is why most natural beauty products are sold in small batches. As a result, they may come a bit more pricey but when you weigh it with the benefits of switching from conventional to natural, the costs are most definitely worth it! If you haven’t tried it yet, you might find these perks encouraging.

The Benefits of Natural Makeup

Besides the fact that their ingredients are extracted from raw, natural sources, they are less processed than conventional ones. This allows us to enjoy the benefits of these natural ingredients better.

Here are other reasons to make the switch from conventional to natural:

  • You should treat your skin like your stomach. “You are what you eat.” This holds true for your skin too. Although it may seem like an exterior shield for the more sensitive and delicate organs of the body, your skin also feeds on the nutrients that you provide it with.
  • Food does play a part in this, but what you put on your skin does too. The outer layer of skin is highly absorbent. Anything that you put on it goes into your body.
  • No Nasties! Since natural makeup products are made with naturally sourced ingredients, they are often gentler on skin. Unless you’re allergic to a certain fruit or plant, you certainly won’t experience allergic reactions, irritation and other side effects from using natural products.
  • Pretty and Pretty Healthy. When you go for natural makeup products you’d be hitting two birds with one stone. The nourishment from the natural components in these products will rejuvenate, rehydrate and enhance your skin’s natural glow.
  • By improving elasticity and protecting skin from the harmful UVB rays, natural makeup gives its users a youthful appearance. On top of that, they work just as, if not better than their synthetic counterparts.
  • They Smell Divine. Most natural beauty products carry the scent of their natural ingredients. This not only gives you an alluring fragrance, but they also serve as a dose of aromatherapy.

Still searching for reasons to go natural?

Don’t. When in doubt, simply try it out! Natural products are taken directly from organic sources – some of which you may even find on your dinner plate. That said, there shouldn’t be a reason to not give it a shot. Want to try some now? Turn to Les Couleurs De Noir. Our Prep & Prime, CC Cream SPF 30 and Stylo Lipstick Velours are made with up to 92% natural ingredients. These basic babies should get you started on your move to go ‘natural’ with your cosmetics kit. In case you want to receive personal advice on which ingredients suit your skin the best, you can always book a session with our in-house cosmetologist. Dea is ready to help you find your perfect match! You can click here to book a session and ask her for advice.


Prep & Prime – Purifying and smoothing (with image > link to product behind image)
CC Cream SPF 30 – Nourishing light to medium coverage with SPF 30 (with image > link to product behind image)
Stylo Lipstick Velours – Long lasting comfortable colour with nutrition (with image > link to product behind image)
In need for personal advice? Book a private session with Dea > Knop: Book my session


Les Couleurs de Noir – A natural, healthy skin with quality makeup


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